February 26, 2021
How Open Are Patients to Digital Health via Telehealth, RPM, and Remote Care?
Doctors and hospitals across the US are currently under considerable strain. The ongoing pandemic has led to a necessary reallocation of resources, which can pose a problem for people suffering from complex medical conditions. Patients are unable to have as much face-to-face time with their doctors, making it harder for them to receive regular professional support.
A lot of healthcare facilities are also not as safe as before for patients. The spread of COVID-19 has caused extra complications for patients at a higher risk of developing severe symptoms. These challenges impact both mental and physical wellbeing, meaning that a change in approach must happen now.
This is where a digital health solution comes in. Digital health technology enables doctors to offer their patients support while avoiding the risk of physical contact. This article will discuss how open patients are to digital health via remote patient monitoring (RPM), remote care, and telehealth.
What is Digital Experience?
The digitization of healthcare in the US is growing. In 2020, $14.1 billion was spent on digital health. That was the highest total, beating the previous record set in 2018.
Digital experience is when healthcare workers use technology and other online tools to provide their services. These solutions enable them to continue offering support to patients without the need to meet face to face.
Offering healthcare services via digital experience has various benefits. When it comes to contagious diseases, digital experience reduces close physical contact with people and surfaces. These tools also allow physicians and patients to schedule appointments that suit both parties.
Digital healthcare services also make it easier for doctors to diagnose conditions faster, since they can perform certain tests remotely. Moreover, physicians can provide learning material to help patients improve their knowledge and avoid similar conditions in the future.
Digital experience also allows healthcare workers to track their patients’ progress with data and real-time information. Therefore, organizations have more information to provide better care and reduce hospital readmissions.
Why Is Digital Experience and Good Customer Experience So Vital for Practices and Businesses Promoting Digital Healthcare?
When it comes to digital experience, patients expect high standards. According to 2020 research by Guidehouse, 60% of patients expect their digital healthcare experience to mirror retail. This means they expect not only efficiency but also to have their specific demands met.
The same report also revealed that patients looking for a healthcare solution will do their research. Even if they have been referred to a particular system, 81% of prospective customers will read online reviews.
Moreover, the benefits of a good digital health platform and customer experience are just as significant offline, including:
- Long-term customer loyalty
- Better quality of healthcare
- Improved reputation in both the healthcare industry and local area
- Increased trust between physicians and patients
What Good Customer Experience Looks Like
When using digital health technology, a customized strategy for each patient is essential for long-term success.
Common good customer experience practices include:
Data is essential in healthcare. The best customer experience strategies leverage the information they have available to improve the patient’s overall healthcare experience.
Examples of how data can improve your customer experience include:
- Creating a more tailored approach for each patient to provide the best care possible
- Offering better medicine to help patients recover from their conditions faster
- Offering a fair service to everyone, regardless of their needs
Using data is also vital for hospitals to monitor their costs and staff performance.
Protecting Patients’ Information
Healthcare is a popular target for cyber attackers. In fact, over a quarter of people in the US have been affected by healthcare security breaches.
To offer the best possible experience to patients, protecting their identity is a must. However, while the healthcare industry is improving, there is still room to do better.
Personalizing Your Approach for Each Patient
In healthcare, no one-size-fits-all approach exists. Each patient has different struggles, and some are dealing with more than one complex condition.
To offer the best possible customer experience, tailoring your approach to each patient is a must. It’s important to take an interest in their lifestyle concerning their health, and listen in order to develop viable solutions.
Digital health technology helps to create a high-quality customer experience, especially with the right digital health platform.
When investing in a digital health platform, it’s essential to consider the following features:
- The ability to create personalized programs by leveraging data
- Dynamic software to support patients in multiple locations and with potentially more than one complex condition.
- Real-time information capture allowing for an up-to-date understanding of a patient’s current situation.
How ChronWell Can Help
Digital health is becoming more important to the American healthcare ecosystem, as highlighted by the huge amount of recent investment.
For patients who are not open to trying technology, the key to engaging them will be education. The benefits for patients are big. If you can show how digital health will improve both their physical and mental well-being, getting them on your side might be easier.
ChronWell helps organizations improve digital health access throughout the country while offering digital health services for various conditions. Our Chronic Care Management and Remote Patient Monitoring services help to support both patients’ physical recovery and mental well-being. Digital health makes healthcare more accessible no matter where your patients live.
If you’d like to speak to one of our experts about ChronWell’s digital health solutions, get in touch today.
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