June 4, 2021
How to Improve Telehealth Patient Engagement
The benefits of telehealth are broad and varied for both practitioners and patients. However, if you can’t keep patients engaged, investing in the technology becomes a waste of time and money.
Fortunately, there are plenty of options for increasing telehealth patient engagement. Below are some worth taking note of.
What Is Patient Engagement?
Patient engagement is the extent to which your patients remain interested in their treatment. It is essential for the success of your healthcare institution, as well as staying in touch with patients to ensure they maintain their care plans and medication.
According to the World Health Organization (WHO):
“Engaged patients are better able to make informed decisions about their care options. In addition, resources may be better used if they are aligned with patients’ priorities, and this is critical for the sustainability of health systems worldwide.
“People using health services are increasingly asking for more responsive, open, and transparent health care systems. They expect practitioners to engage them in the decision-making process, although individual patients may vary substantially in their preferences for such involvement.”
How to Engage Your Telehealth Patients Better
Here are six practices that support successful telehealth engagement experiences for patients and care providers.
1. Comprehensive Onboarding
While staff might have been trained to use telehealth, remember that patients may need guidance in navigating the telehealth landscape. Technology and engaging with digital health for the first time can be daunting for new patients.
When welcoming a new patient, take them through a proper onboarding process. Show them the ins and outs of how telehealth works for patients and what is required of them to ensure a successful partnership. Provide a clear and efficient onboarding experience that engages them throughout the process.
2. User-Friendly Software
Don’t assume the generational divide is the only cause for older people rejecting digitization. Remember, as people age, physical conditions come into play that may make using the software more complex (e.g., slower learning curve, visual impairments, arthritis, etc.).
To improve telehealth patient engagement, integrating user-friendly software is non-negotiable. While younger generations will likely navigate more complicated technology with ease, older generations may not be as tech-savvy. Ensure patients can easily adapt to the software while providing only the necessary functions and features.
3. Making Benefits Clear
Patients may not want to adopt telehealth because they have particular reservations. Many are accustomed to in-clinic appointments and may see no reason to change. To appeal to them, providers must highlight the benefits, such as helping patients help themselves, ease of access, and round-the-clock support.
4. Reassurances About Data Protection
Data privacy is a significant talking point in the US at the moment. For example, 2020 research by Transcend found that 88% of Americans surveyed felt frustrated about the lack of control they have over their personal data.
The same research also found that 98% of people believe data privacy is paramount.
To improve telehealth patient engagement, it is essential to offer reassurances about data protection. Use technology with the highest level of encryption. Explain how personal information will be used and how it will be disposed of once it is no longer needed.
5. Considering Previous Technology Experience
Technology adoption in the US is higher among younger generations. According to Pew Research Center, for example, 64% of adults over 65 have a home broadband connection, compared to 86% for people aged 30 to 49.
When offering telehealth, consider how open patients are to digital health no matter what the age. Accommodate all forms of prior tech experience by incorporating a dynamic solution that is easy for patients to access, learn, and navigate.
6. Social Engagement and Brand Building
Don’t discount your marketing strategy as a great way to improve telehealth patient engagement. In the digital age, social media has become a staple for businesses in various industries. Sharing engaging content, keeping patients informed, and encouraging conversations via social media are valuable ways to establish your expertise and build your brand. Providers need to also demonstrate their technical capabilities and know-how while providing a streamlined and engaging telehealth experience.
How ChronWell Can Help
ChronWell offers a secure and user-friendly telehealth platform that optimizes the digital healthcare experience for patients and providers. Our telehealth services enable practitioners to monitor their patients and intervene whenever necessary while also integrating with broader healthcare practices.
To learn more about how we can help improve your telehealth patient engagement, reach out to one of our experts today.
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